An apothecary-style bottle with a rebellious spirit — Gofer’s was born as a small experiment and quickly turned into a bar essential, now dominating the cocktail scene in Israel. Designed to stand out on the shelf, the unique label shape and vintage-inspired aesthetic make it instantly recognizable — both in Tel Aviv’s trendiest cocktail bars and beyond.

The brand’s fast growth is no accident: it captured a real need in the industry, and its visual identity reflects that bold, confident attitude. The bottle was designed to feel like a trusted tool from a bygone era — serious, minimal, and functional – while still feeling current and unique.

These days, I can’t walk into a bar in Tel Aviv without seeing it smiling back at me from the shelf.

Disclosure: Gofer’s shares my last name – because it’s my brother’s company.

Check out his amazing product

Photos by: Alon Shastel